Small Forest is a project that ties me to my dad and my childhood. But thanks to Todd, it became something much bigger—something that can delight others, and inspire them to take on art projects of their own. As you think about your own journey, don't forget to recognize the people and experiences that got you here, and to use your skills to create something that just might inspire someone else.

https://www.ideo.com/blog/designing-a-custom-font-from-real-flowers

In previous years, I upgraded SimpliSafe Package Design by 1.5 Generations. I've been with SimpliSafe from the start, and it's a brand close to my heart.

The geometric patterns on each device's packaging were inspired by SimpliSafe's smart products. We used eco-friendly kraft material to enhance the unboxing experience. The design balances simplicity and elegance, truly reflecting the brand.

The campaign aims to highlight SimpliSafe's outdoor security camera solutions and reinforce the brand's commitment to providing comprehensive home security. The key message is to emphasize how SimpliSafe not only protects the inside of your home but also extends that security to the outside.

By implementing this campaign, SimpliSafe can effectively communicate its commitment to holistic home security solutions, providing customers with peace of mind and reliable protection both inside and outside their homes.

• Complete Protection: SimpliSafe's outdoor cameras offer 24/7 surveillance, ensuring comprehensive security for your entire property.

• Peace of Mind: By safeguarding both the interior and exterior of your home, SimpliSafe provides homeowners with peace of mind and a sense of control.

• Cutting-Edge Technology: Highlight the advanced features and technology behind SimpliSafe's outdoor camera systems.

• User-Friendly: Showcase the ease of installation and use, making security accessible to everyone.

• Reliability: Emphasize SimpliSafe's track record in home security and how customers can trust their solutions.

At IDEO, I had the opportunity to brand and design the packaging for Clare, a groundbreaking device designed to help individuals with food allergies lead safer, more enjoyable lives. Clare's mission is centered around empowering users with the tools they need to confidently navigate food choices, while keeping their health in mind.

I developed the brand identity, focusing on clarity, trust, and simplicity to reflect Clare’s role in promoting well-being. The packaging design was crafted with both functionality and aesthetic appeal in mind, ensuring the product was approachable and easy to use while visually standing out. The minimalist approach reinforced the message of support and ease for those with food sensitivities, allowing Clare to represent safety and confidence.

Created brand, illustration system, packaging and strategy of the nature fruit chew. It should feel like a plump, fresh fruit.Watercolor is a humble medium that reminds us of our childhood and, ironically, it requires great skill to use effectively. It makes people’s tongues tingle and their minds think of health.

- CRAFT PAIRINGS WITH CREATIVITY
- ALWAYS Put FRUIT FIRST
- BE NATURAL

IDEO has joined the kyu collective, a group of diverse creative companies committed to addressing the most significant challenges facing business and society. The companies that make up kyu share a belief that creative collaboration will yield new solutions. Collaborating with Paul Bennett (Co-Chair AND Chief Creative Officer of IDEO), Forest Love (IDEO-Alum) were most meaningful as we built up the visual language.

To visualize the collective, I drew the first dot directly with the brush and then started to draw circles. Dots and lines, the basis of musical notation, helped me orchestrate the story visually. Rough strokes conveyed complexity and sometimes chaos, while the diffusion of ink into paper illustrated the calm conclusion of a journey. When the magazine reached a crescendo, the dots began to jump around wildly. The combination of ink and water unified sense and sense and the story of the newspaper came to its happy end.

Here’s the link of the blog posting at IDEO Octopus.
https://www.ideo.com/blog/design-like-you-can-hear-the-page

To launch Chris Paul's newest shoe, the CP3.V, the Jordan brand created the "Quick Controls Chaos" campaign, which tells the story of how Chris's quickness causes chaos both on and off the basketball court.

FWA Site of the Day - Feb 21

https://thefwa.com/cases/quick-controls-chaos?search=jordan

Client:
Wieden + Kennedy
Nike

ILLUMINATE was held at Moon Creative Lab's Tokyo studio. This pitch event invited seven select Idea Owners to share their new business idea to the Moon Committee in hopes to be selected for incubation. The event was live-streamed live for Mitsui employees all over the world.Creative direction, Art Direct, Design

Help PillPack, an IDEO startup-in-residence, built a venturing strategy for its prescription home-delivery system. PillPack now delivers hundreds of thousands of prescriptions every month. In June 2018, Amazon outbid other retailers and bought PillPack for $1 billion.

I designed a refined brand vision, strategy, and identity across channels, as well as a redesigned website, a private dashboard for PillPack customers, and a suite of physical products.

Website: <https://www.pillpack.com>

Awards

• Core77 Runner Up 2014 (Service)
  IDSA Gold 2014 (Service Design)

Press

• TIME names PillPack as one of the 25 Best Inventions of 2014

  The Pill Pusher – The Atlantic

• Amazon Buys Online Pharmacy PillPack for $1 Billion – The Wall Street Journal

Re-branding project for Max Pawn Retail, a client in the fashion industry. Created a compelling and innovative visual identity that captured the essence of their brand and resonated with their target audience. Through the use of strategic design elements, successfully elevated Max Pawn's brand presence and helped them stand out in a competitive market.

Design/Art Direction
Client: Distillery Project, Max Pawn

The Distillery Project is an independent, creative and strategic agency dedicated giving our clients more of what they want, and less of what they don’t. They are small, but big is in our DNA. They experienced, big-agency professionals who left that world to find a better way.

Directed simple and modern brand direction filtering out the nonsense and the noise, the prima donnas and the jerks. They eliminate the bloat, bureaucracy and crazy overhead that gets in the way of doing great work. And so far, nobody seems to miss any of it.

Simple brand emphasizing the agency of clear, sharply-refined thinking grounded in insight and understanding, They create ideas that are simple, pure and potent enough to change the way people think, how they feel and even what they do.

SimpliSafe is a new, award-winning home security systems which is a home security company offering professional monitoring service and self-installed hardware.

We collaborated with SimpliSafe to create brand system that applies to packaging, product and screen of the device. Unveiled at CES 2018, visualizations were used for simplisafe.com and on product packaging.

ESPN The Magazine is a bi-weely sports magazine published by the ESPN sports network. Every issue, the design team had opportunities to explore typography, graphic treatment collaborating with editors, photographers and teams in other department.

Communication Art Award
Back in Black (Left Top)
https://www.commarts.com/project/19722/espn-the-magazine-back-in-black

Self-driving cars have come a long way, but they still struggle to deal with unexpected situations.
isee has a new approach to AI that will make self-driving cars better at dealing with unexpected situations.

1) Shoe Puzzle Bill Board

Walking around the buildings and billboards, you’d get to experience a vast depth of individual pieces and unknown meaning. And then when you finally step back far enough and view the whole thing together, you see the shoe and are able to complete the puzzle.
> Quick / Explosive / Air

2) This is Flight

To play off the idea that this Escher-style world can completely change based on the perspective you view it from, we’d create a billboard that appears to be one cohesive image of the AJ2012 shoe floating in zero G, yet in reality is actually multiple layers of separate elements spanning across numerous building surfaces and planes. So when you view it from the perfect angle, it appears seamless, even though in reality it incorporates a vast depth of individual pieces.