About

ophy is a graphic designer and art director who blends conceptual thinking with craft. Her work often begins with tangible explorations—pen-and-ink, watercolor, photography—that evolve into refined typography, brand systems, and visual communications.

She specializes in visual brand storytelling that moves fluidly from the physical to the digital—from packaging and print to websites and apps. With a versatile eye, she creates narratives that are both grounded and forward-looking, bringing clarity and personality to every project.

Outside of design, Sophy finds inspiration in movement and the outdoors, often working out or exploring nature with her Bernese Mountain Dog, Trooper. These experiences fuel her creativity, grounding her approach in humanity and the natural world while staying open to the possibilities of technology and AI.

Her career spans industries from pharmaceutical to food services, financial to non-profit. She has designed for global brands at Wieden + Kennedy (Nike, Target, Heineken), shaped bold editorial storytelling at ESPN The Magazine, and gained in-house experience in fashion with Ralph Lauren and Kate Spade, before spending seven years at IDEO leading brand and identity projects.

Email:
sophyleedesign@gmail.com
————————-
Additional Site:
https://www.instagram.com/sophyleedesign
https://www.instagram.com/sophy.lee10
https://www.instagram.com/imagine.sophy
https://www.instagram.com/trooper_bernese/