About

Sophy is a visual brand storyteller and creative lead who helps organizations clarify who they are and express it through cohesive, compelling visual systems. Her work begins with listening—understanding a client’s purpose, audience, and challenges—then translating those insights into a clear, human-centered visual narrative.

She specializes in brand storytelling that moves fluidly from the physical to the digital, creating connected experiences across packaging, print, environments, websites, and apps. With a versatile eye, Sophy builds brand worlds that are grounded in intention yet forward-looking in execution—balancing clarity, personality, and longevity across every touchpoint.

Her experience spans pharmaceutical, food, financial, and nonprofit sectors, including work at Wieden+Kennedy, ESPN The Magazine, Ralph Lauren, Kate Spade, and seven years at IDEO leading brand and identity initiatives.

Outside of work, Sophy draws inspiration from movement and the outdoors—often exploring nature with her Bernese Mountain Dog, Trooper—grounding her practice in empathy, curiosity, and thoughtful storytelling.

Email:
sophyleedesign@gmail.com
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Additional Site:
https://www.instagram.com/sophyleedesign
https://www.instagram.com/sophy.lee10
https://www.instagram.com/imagine.sophy
https://www.instagram.com/trooper_bernese/